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Wilkes-Barre/Scranton
Penguins Hockey Team
Wilkes-Barre, PA

What started out in early 2006 as designing some event logos for an AHL Hockey team in Wilkes-Barre Pennsylvania, quickly turned into a year long contract to design and produce all of the team's in-game graphics, and TV marketing material.

The year's theme, "BLACK & BLUE HOCKEY" is where things faced off, starting with the themed logo, which was then printed on everything, including fan materials on game nights.

TV commercials:
A series of 3 TV commercial "image" spots, promotiong the "Black & Blue" theme.

In-Game Graphics:
Bumps, openers, crowd participation games, and noise makers were all on the menu... making for great fun-filled animated elements to fire up the Penguin fans who come to the Wachovia Arena!

In case you haven't noticed yet... we love sports! The Penguins are one team that embodies the spirit of competition, and if you've ever seen a game, you will understand where the term "Black and Blue" came from! We like to think we crash the boards, and score big goals when needed too... check out what we did for the Pens, and judge for yourself!