Saturday, January 19, 2019

Hershey's Syrup Mobile App

End-to-End Design, Video Production & Development: Working with Versatile developers and creative staff, this app built "from scratch". We kept the audio and visuals as authentic as possible. We went as far as having a custom plexiglass box made, so we could fill it with Hershey's chocolate syrup and milk, then simulate the mixing process. We recorded the sound of the lid popping open on the syrup bottle, and the blurping noise the bottle makes when you squeeze it. We even created video for viral marketing (see below).


The App: Produced by Versatile Systems, Inc., the Hershey's Syrup app was designed to be a terrific avenue for marketing the chocolate syrup product. The app was fun, free, entertaining and informative. It utilized the iOS accelerometer for the liquid motion, and contained authentic visuals and sounds. Unfortunately it was pulled from the market after nearly 400,000 downloads on the Apple iTunes store.


The Viral Video

Part of this project was to create a funny, homemade looking viral video to market the app.  Later, we were asked to add a second video to demonstrate how to use the app.  The video on the left is the combination of the two.


The production included concept, videography, editing, and sound design. The cows donated their time toward the effort, and did a terrific job!

Partner Contacts

Chad Arentz
Partner / Creative Director
(717) 525-2667

Matt Beekman
Partner / Design Director
(570) 906-9294

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2140 Cedar Lane, Enola PA 17025

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1334 Amherst St, Scranton PA 18504

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